Salon Spa Business Information for Salons and Spas

Archive for March, 2017

The Salon Marketing Plan

03.17.2017 · Posted in Articles

 In my last blog we discussed the Business Plan … now comes the gutsy part covering marketing and promotions, selling strategies, pricing and results. The ‘link’ between your marketing plan and the resulting business plan is vital. Marketing attracts and retains the customers and ultimately ‘drives’ the performance of the business. You can use the ‘five ...

Your Own Salon

03.17.2017 · Posted in Articles

The dream of almost every graduating aesthetician is to one day open their own salon. If after working in the industry for several years and gaining valuable experience the next logical step for you is to start your own salon. Or if you are new to salon ownership then this article may provide the information ...

The Entrepreneurial Salon Owner

03.09.2017 · Posted in Articles

These are the steps I encourage my clients to implement if they want to build an efficient, effective, productive, and profitable aesthetic business in the entrepreneurial method: Plan everything and start by conducting a SWOT analysis (strengths, weaknesses, opportunities, and threats) researching and compiling data then create the action steps or blue-print on how to ...

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