Salon Spa Business Information for Salons and Spas

The Entrepreneurial Salon Owner

03.09.2017 · Posted in Articles

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These are the steps I encourage my clients to implement if they want to build an efficient, effective, productive, and profitable aesthetic business in the entrepreneurial method:

  1. Plan everything and start by conducting a SWOT analysis (strengths, weaknesses, opportunities, and threats) researching and compiling data then create the action steps or blue-print on how to move forward achieving goals and targets in the most direct effective way
  2. Adopt wise money management and fully understand the monthly “Profit & Loss”. And while cash flow is the lifeblood of any business how well it is managed will ensure bills are paid and the bank balance grows
  3. Value each customer (client) by knowing and providing the best personalized attention, results outcomes including upgrade services, series of treatments, and homecare requirements recommended and sold. This is good business but as importantly it ensures the client becomes an ambassador for your business
  4. Build a Team of Experts not just employees who perform services but experts who solve clients aesthetic problems. Provide these experts with the latest scientific technology, tools to analysis, and training to achieve outstanding results and deliver on the “Brand Promise” you proudly promote and market
  5. Level the playing field by first thoroughly researching and then investing in the best beauty equipment and products available that enable your business to deliver higher, better, and quicker results
  6. Create marketing visibility in your trade area by your Unique Selling Proposition (USP) that Brands your business in a memorable and compelling way so all considering aesthetic services choose your business over your competitors
  7. Invest in yourself it will be an investment in the businesses bottom-line profitability. Every successful entrepreneur I have ever known is current with what is happening in their industry through subscribing to magazines, journals, reports, newsletters and industry publications. They are regular delegates of seminars to hone their skills realizing you can always learn more. But what really stands an entrepreneur apart is they seek experts to help and support them in reaching their goals and they quickly adapt and implement new improved methods. In fact all successful  entrepreneur like athletics’ have a coach to help them improve skills to reach their “personal best” a business needs this opportunity to achieve the highest profit potential

I am fortunate to work with many business owners who I have successfully coached into entrepreneurs all will tell you it’s not always an easy journey but will also admit the changes, improvements, and re-jigging of their businesses has brought renewed growth and profitability. If you need expert help to guide you on your journey to build an efficient, effective, productive, and profitable aesthetic business feel free to contact me on 07 55289 440 or email caroline@nbeauty.com.au.

© Copyright Caroline Nelson 2017

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