Salon Spa Business Information for Salons and Spas

Building an Efficient, Effective, Productive & Profitable Aesthetic Business

08.01.2017 · Posted in Articles

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The reality of owning and operating a business is that you only stay in business if you are making money. Which means you have to quickly adapt to changing conditions, trends, technology, and consumer buying habits if the business is to remain viable. Staying relevant in a quickly changing industry takes accurate insight, commitment and passion to continually be at the forefront otherwise it is very easy to slip behind and be overtaken by more vigorous competitors.

These are some of the steps I encourage my clients to implement if they want to build an efficient, effective, productive, and profitable aesthetic business in the entrepreneurial method:

  1. Plan everything and start by conducting a SWOT analysis (strengths, weaknesses, opportunities, and threats) researching and compiling data then create the action steps or blue-print on how to move forward achieving goals and targets in the most direct effective way
  2. Adopt wise money management and fully understand the monthly “Profit & Loss”. And while cash flow is the lifeblood of any business how well it is managed will ensure bills are paid and the bank balance grows
  3. Value each customer (client) by knowing and providing the best personalized attention, results outcomes including upgrade services, series of treatments, and homecare requirements recommended and sold. This is good business but as importantly it ensures the client becomes an ambassador for your business
  4. Build a Team of Experts not just employees who perform services but experts who solve clients aesthetic problems. Provide these experts with the latest scientific technology, tools to analysis, and training to achieve outstanding results and deliver on the “Brand Promise” you proudly promote and market
  5. Level the playing field by first thoroughly researching and then investing in the best technology and products available that enable your business to deliver higher, better, and quicker results
  6. Create marketing visibility in your trade area by your Unique Selling Proposition (USP) that Brands your business in a memorable and compelling way so all considering aesthetic services choose your business over your competitors
  7. Invest in yourself it will be an investment in the businesses bottom-line profitability. Every successful entrepreneur I have ever known is current with what is happening in their industry through subscribing to magazines, journals, reports, newsletters and industry publications. They are regular delegates of seminars to hone their skills realizing you can always learn more. But what really stands an entrepreneur apart is they seek experts to help and support them in reaching their goals and they quickly adapt and implement new improved methods. In fact all successful  entrepreneur like athletics’ have a coach to help them improve skills to reach their “personal best” a business needs this opportunity to achieve the highest profit potential

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