Salon Spa Business Information for Salons and Spas

Archive for the ‘Articles’ Category

What Does Your Brand Say?

11.28.2017 · Posted in Articles

There is some confusion about “Brand” and whether it refers to the name or the logo of a business. And while both are part of ‘branding’ a brand is much more than a name or an attractive image. Its purpose could best be described as how to identify the business and/or its products or services ...

Tips to Improve Salon Spa Sales & Profits

11.14.2017 · Posted in Articles

Tip 1: Exceptional Salon Spa Customer Service is Vital   If you want to improve client retention rates then the buck stops here. Whatever level your current customer service is be prepared to lift it up a notch or three. This means putting into place a Salon Spa Customer Service Policy and making sure it is upheld ...

The Business Physical Fitness Check-up

11.07.2017 · Posted in Articles

The Physical Fitness Check-up – Answering the following questions will give you insight into your businesses current fitness and health and what steps might be necessary for improvement:   What is your businesses niche or Unique Selling Proposition what does your business offer customers or potential customers that sets it apart from competitors in your ...

Service Menu Audit

10.26.2017 · Posted in Articles

Creating a profit building service menu is not something you can keep putting off, at least not if your wanting to have a healthy bottom-line. Overly large service menus are inherently unprofitable. When doing a audit on the service menu there are a few key elements to observe. First go through and list your top ...

Identify Your A-Lister’s

10.03.2017 · Posted in Articles

With the computer systems almost universal used in the beauty industry it shouldn’t be too hard to identify a-lister’s. But remember their value to your business won’t only be about the money they spend. Their true value will be in their consistency in rescheduling appointments, willingness to up-grade to higher value services, buy across product ...

It’s Not Easy Being a Good Leader

09.19.2017 · Posted in Articles

 Let’s be brutally honest it’s not easy being a leader. And contrary to popular belief great leaders aren’t born, instead they are shaped over time by discipline, hard work and a commitment to improvement. A leader will muck in and get their hands dirty, but will also know when to step back, delegate, and allow ...

Develop Harmony In Your Team

08.23.2017 · Posted in Articles

All salon owners want employees who work together as a harmonious team in an atmosphere that is conducive to great customer service. However this is not always possible in fact is inevitable that conflict can and will occur at some stage. The challenge is to address it and not sweep it under the carpet. Remember ...

Building an Efficient, Effective, Productive & Profitable Aesthetic Business

08.01.2017 · Posted in Articles

The reality of owning and operating a business is that you only stay in business if you are making money. Which means you have to quickly adapt to changing conditions, trends, technology, and consumer buying habits if the business is to remain viable. Staying relevant in a quickly changing industry takes accurate insight, commitment and ...

3 Reason Why You Might Choose The Wrong Candidate

05.10.2017 · Posted in Articles

The three most common reasons why you might end up with the wrong candidate/s are: 1. You make too many allowance from the ‘get-go’. You lose control sometimes even before the in-person interview takes place. This might happen when the candidate cannot make themselves available for the interview times that suit you, so you rearrange ...