Salon Spa Business Information for Salons and Spas

Increase Salon Spa Retail Sales

05.16.2011 · Posted in Articles

Another way to increase retail sales is to offer a complimentary Express Analysis with every lash tint. Make sure at the time of booking the offer is made and your therapists say “Can I also book you in for an Express Analysis it only takes a few minutes extra. It’s a complementary service we offer ...

Building Your Salon Spa Retail Business

05.06.2011 · Posted in Articles

From my experience I find that most salon and spa owner’s managers spend the major part of their efforts and marketing dollars building and promoting the treatment or service side of their business. And forget that a balanced beauty business’s revenue should be part treatment part retail sales. In fact a good balance would be ...

The Salon Spa Marketing Mix – and how it affects your business – part 2

05.02.2011 · Posted in Articles

Continuing on fro my previous Blog 4.      Price - the question in the beauty industry should not be what are you charging for your services, but why aren’t you charging more. It’s a sad fact that many salon spa owners are afraid to charge the true value. The other part of price is what the ...

The Salon Spa Marketing Mix – and how it affects your business – part 1

04.27.2011 · Posted in Articles

The success of any beauty business depends on a correct and balanced marketing mix. Because no matter how good our services or products are unless we communicate their benefits clearly to the target market there will be no sale. Therefore every action you and your team take must ensure your brand promise is clear and ...

Ways to spread your Salon Spa Brand Message

04.21.2011 · Posted in Uncategorized

In my last blog I talked about using Salon Spa Branding to make your beauty business stand out from the competition. Now I would like to the Key Points to Spreading your Salon Spa Brand Message. Create a Salon or Spa Marketing Budget and use the allowable budget wisely Don’t scatter advertise – if your ...

Marketing to set your business apart & above the Competition

04.17.2011 · Posted in Uncategorized

Have you every considered what attracts you to a certain brand of product or service? What made it stand out from others competing for your dollars? And what makes you willing and happy to spend your hard earned money to purchase this brand or service? It could well be strong branding. Now many salon and ...

In-House Salon or Spa Marketing

04.14.2011 · Posted in Articles

The key to making in-house marketing really sizzle is to train staff to become public relations spokespersons for your salon or spa. They must be: Fully trained on the benefits of every single salon or spa service offered and able to convey the message Highly knowledgeable on all skincare and make-up products stocked – must ...

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