Salon Spa Business Information for Salons and Spas

Posts Tagged ‘Aestheticians’

3 Reason Why You Might Choose The Wrong Candidate

05.10.2017 · Posted in Articles

The three most common reasons why you might end up with the wrong candidate/s are: 1. You make too many allowance from the ‘get-go’. You lose control sometimes even before the in-person interview takes place. This might happen when the candidate cannot make themselves available for the interview times that suit you, so you rearrange ...

How To Consistently Hit Retail Targets

05.02.2017 · Posted in Articles

If hitting and even exceeding retail targets is something you can only dream about then you must read this article. Skin care & cosmetic sales are a multi-billion industry so it would be a real shame if your business was not getting its fair share. That having been said we have to face the reality ...

The Entrepreneurial Salon Owner

03.09.2017 · Posted in Articles

These are the steps I encourage my clients to implement if they want to build an efficient, effective, productive, and profitable aesthetic business in the entrepreneurial method: Plan everything and start by conducting a SWOT analysis (strengths, weaknesses, opportunities, and threats) researching and compiling data then create the action steps or blue-print on how to ...

The 5 Keys to Increased Return & Retention Rate

02.20.2017 · Posted in Articles

  For an aesthetic business to continue to grow and prosper you need to keep clients engaged, and this includes offering new services, new up-to-date beauty equipment, and products. But you need to keep them in the loop by holding very regular educational events and consult days. While years ago holding one event per year ...

The Aesthetic Industry is Big on “Passion” but Low on Productivity

02.06.2017 · Posted in Articles

The aesthetic industry is big on “passion” but more often than not both management and staff direct this commitment to care and nurturing clients forgetting the business also needs this same level of commitment and care if it’s to prosper. Therefore if you and your team are too caught up with the ‘touchy feely’ stuff ...

Choosing the RIGHT Person for the Job

01.25.2017 · Posted in Articles

In an industry with a high level of employee turnover make no mistake there’re very significant costs to hiring, so it stands to reason getting the right people and retaining them for as long as possible is imperative. Easier said than done. Unfortunately there is no ‘fool-proof’ method to hiring but there are guidelines and ...

Micromanaging Could Be Damaging Your Business

01.18.2017 · Posted in Articles

 Control freaks rarely know that they are one.  Could you be one? If you recognize some of these traits in yourself … you could be. Signs you might be Micromanaging You believe your smarter, quicker, and more skilled than your employees You interrupt when an employee is in conversation with a client, because you think you ...

To Up-Tec or Not.

01.14.2017 · Posted in Articles

Today’s consumer is very techno savvy and they expect the salon or spa of their choice to have the best and the latest available. This means that you need to keep abreast if not ahead of what is current. If you don’t then unfortunately you will find many will seek the services elsewhere. Embracing technology ...

Developing a Sales Mentality

12.15.2016 · Posted in Articles

Every employee needs to develop a “sales mentality” this will be a key ingredient in healthy growth and bottom-line profits. Helping them develop this “sales mentality” will largely be up to you the business owner, because unfortunately most employees will not have been encouraged or even exposed to this concept during collage or previous positions.  ...

Qualities or Character Traits of a Valuable Beauty Industry Employee

12.05.2016 · Posted in Articles

It is true that finding valuable employees can be difficult but if your business is to grow and it needs additional hands then you will need new hire’s at some point. Where it becomes difficult can be introducing someone new into the mix of an existing happy productive team. You need to get the staff ...

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