Salon Spa Business Information for Salons and Spas

Posts Tagged ‘Beauty Business’

Building an Efficient, Effective, Productive & Profitable Aesthetic Business

08.01.2017 · Posted in Articles

The reality of owning and operating a business is that you only stay in business if you are making money. Which means you have to quickly adapt to changing conditions, trends, technology, and consumer buying habits if the business is to remain viable. Staying relevant in a quickly changing industry takes accurate insight, commitment and ...

3 Reason Why You Might Choose The Wrong Candidate

05.10.2017 · Posted in Articles

The three most common reasons why you might end up with the wrong candidate/s are: 1. You make too many allowance from the ‘get-go’. You lose control sometimes even before the in-person interview takes place. This might happen when the candidate cannot make themselves available for the interview times that suit you, so you rearrange ...

The 5 Signs You Could be Suffering Business Stress & Overwhelm

05.02.2017 · Posted in Articles

If you can identify with any or all the 5 signs listed below then now is the time to take back your control: Easily distracted, lack focus, multitask so much you forget what you were meant to do next Constantly tired and irritable because you allow staff, clients, and even family to get away with ...

How To Consistently Hit Retail Targets

05.02.2017 · Posted in Articles

If hitting and even exceeding retail targets is something you can only dream about then you must read this article. Skin care & cosmetic sales are a multi-billion industry so it would be a real shame if your business was not getting its fair share. That having been said we have to face the reality ...

The Salon Marketing Plan

03.17.2017 · Posted in Articles

 In my last blog we discussed the Business Plan … now comes the gutsy part covering marketing and promotions, selling strategies, pricing and results. The ‘link’ between your marketing plan and the resulting business plan is vital. Marketing attracts and retains the customers and ultimately ‘drives’ the performance of the business. You can use the ‘five ...

Your Own Salon

03.17.2017 · Posted in Articles

The dream of almost every graduating aesthetician is to one day open their own salon. If after working in the industry for several years and gaining valuable experience the next logical step for you is to start your own salon. Or if you are new to salon ownership then this article may provide the information ...

The Entrepreneurial Salon Owner

03.09.2017 · Posted in Articles

These are the steps I encourage my clients to implement if they want to build an efficient, effective, productive, and profitable aesthetic business in the entrepreneurial method: Plan everything and start by conducting a SWOT analysis (strengths, weaknesses, opportunities, and threats) researching and compiling data then create the action steps or blue-print on how to ...

The 5 Keys to Increased Return & Retention Rate

02.20.2017 · Posted in Articles

  For an aesthetic business to continue to grow and prosper you need to keep clients engaged, and this includes offering new services, new up-to-date beauty equipment, and products. But you need to keep them in the loop by holding very regular educational events and consult days. While years ago holding one event per year ...

The Aesthetic Industry is Big on “Passion” but Low on Productivity

02.06.2017 · Posted in Articles

The aesthetic industry is big on “passion” but more often than not both management and staff direct this commitment to care and nurturing clients forgetting the business also needs this same level of commitment and care if it’s to prosper. Therefore if you and your team are too caught up with the ‘touchy feely’ stuff ...

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