Salon Spa Business Information for Salons and Spas

Posts Tagged ‘Creating Sales Opportunites’

What Does Your Brand Say?

11.28.2017 · Posted in Articles

There is some confusion about “Brand” and whether it refers to the name or the logo of a business. And while both are part of ‘branding’ a brand is much more than a name or an attractive image. Its purpose could best be described as how to identify the business and/or its products or services ...

The Business Physical Fitness Check-up

11.07.2017 · Posted in Articles

The Physical Fitness Check-up – Answering the following questions will give you insight into your businesses current fitness and health and what steps might be necessary for improvement:   What is your businesses niche or Unique Selling Proposition what does your business offer customers or potential customers that sets it apart from competitors in your ...

Identify Your A-Lister’s

10.03.2017 · Posted in Articles

With the computer systems almost universal used in the beauty industry it shouldn’t be too hard to identify a-lister’s. But remember their value to your business won’t only be about the money they spend. Their true value will be in their consistency in rescheduling appointments, willingness to up-grade to higher value services, buy across product ...

How To Consistently Hit Retail Targets

05.02.2017 · Posted in Articles

If hitting and even exceeding retail targets is something you can only dream about then you must read this article. Skin care & cosmetic sales are a multi-billion industry so it would be a real shame if your business was not getting its fair share. That having been said we have to face the reality ...

The Entrepreneurial Salon Owner

03.09.2017 · Posted in Articles

These are the steps I encourage my clients to implement if they want to build an efficient, effective, productive, and profitable aesthetic business in the entrepreneurial method: Plan everything and start by conducting a SWOT analysis (strengths, weaknesses, opportunities, and threats) researching and compiling data then create the action steps or blue-print on how to ...

The 5 Keys to Increased Return & Retention Rate

02.20.2017 · Posted in Articles

  For an aesthetic business to continue to grow and prosper you need to keep clients engaged, and this includes offering new services, new up-to-date beauty equipment, and products. But you need to keep them in the loop by holding very regular educational events and consult days. While years ago holding one event per year ...

The Aesthetic Industry is Big on “Passion” but Low on Productivity

02.06.2017 · Posted in Articles

The aesthetic industry is big on “passion” but more often than not both management and staff direct this commitment to care and nurturing clients forgetting the business also needs this same level of commitment and care if it’s to prosper. Therefore if you and your team are too caught up with the ‘touchy feely’ stuff ...

To Up-Tec or Not.

01.14.2017 · Posted in Articles

Today’s consumer is very techno savvy and they expect the salon or spa of their choice to have the best and the latest available. This means that you need to keep abreast if not ahead of what is current. If you don’t then unfortunately you will find many will seek the services elsewhere. Embracing technology ...

The Salon Physical Fitness Check-up

01.04.2017 · Posted in Articles

This is the first step I take when I start coaching my salon and spa business owner clients. The Salon Physical Fitness Check-up is the Needs Analysis I do to identify any weakness in the businesses structure, it reviews the current quality of policies, procedures and systems while providing the best solution templates to correct ...

Developing a Sales Mentality

12.15.2016 · Posted in Articles

Every employee needs to develop a “sales mentality” this will be a key ingredient in healthy growth and bottom-line profits. Helping them develop this “sales mentality” will largely be up to you the business owner, because unfortunately most employees will not have been encouraged or even exposed to this concept during collage or previous positions.  ...

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