Salon Spa Business Information for Salons and Spas

Posts Tagged ‘Low-Cost Salon Promotions’

Help Clients to make the Right Buying Decision

02.16.2015 · Posted in Articles

  Every single day we get bombarded with zillions of marketing messages. So if we are to get through the clutter and to be able to help our clients make the correct and right decision for their beauty care needs then we should implement “suggestive selling” techniques that will guide them down the path to purchase. ...

The 6 Key Steps in a Successful Referral Program

09.02.2014 · Posted in Articles

If you would like to increase profits and your bottom line I would suggest that you start building your business through referrals. And it’s not hard to do and best of all its cost effective. In fact it can save heaps of money you may have previously spent on advertising much of which is often ...

Create a Christmas Gift Selection Centre

11.15.2013 · Posted in Articles

Many salon spa owners only stock their skin care ranges gift packs but remember you can create your own unique gift boxes and baskets by filling them with beauty related items i.e. Spa music CD’s; aromatherapy oils; candles; hand and body lotion. And if you go to the discount store you can find many other ...

Targeted Promotions – push customers “Hot Buttons”

05.22.2013 · Posted in Articles

One of the best ways a business can generate more income is to keep customers excited and eager to rebook at the end of each appointment. This is done in a number of ways from staying current with new treatments and technology and by regularly introducing new services to satisfy ever expanding consumer needs. Another ...

Marketing: Keeping in Contact with Your Customers

04.03.2013 · Posted in Articles

Keeping in contact with your customers is vitally important at any time but never more so than in the current economy. Some of the ways to keep in contact with customers that are cost-effective and will often generate an immediate return on investment are email marketing; postcard marketing; SMS; and your salon newsletter. Email marketing ...

Train your Spa Team to Up-Sell and Cross-Sell

10.19.2012 · Posted in Articles

Want to improve business, increase profits and have more satisfied customers? Then you need to train your team in the skills of Up-Selling and Cross-Selling. It is not unknown for a spa to increase business by 20 or 30% vertically overnight using these methods. But just what do these two terms mean and how can ...

Create a Christmas Gift Selection Centre

12.06.2011 · Posted in Articles

Many salon & spa owners only stock their skin care ranges gift packs but remember you can create your own unique gift boxes and baskets by filling them with beauty related items i.e. Spa music CD’s; aromatherapy oils; candles; hand and body lotion. And if you go to the discount store you can find many ...

Time Management for the Busy Spa Owner

07.28.2011 · Posted in Articles

How often do you complain about not having enough time? Do you find you seem to be running the catch up game all day long? You might be even guilty of wishing you could clone yourself many times over. Then welcome to the ranks of the time-poor salon owners of Australia. You know the reason ...

Be a Beauty Business Builder – get bodies on your couches

07.22.2011 · Posted in Articles

If you want to build your business then you need marketing strategies that constantly funnel clients through the salon door and onto your beauty couches. And once on the couch your team need the ability to up-sell, up-grade and retail to maximize the profit level from each customer. In this day and age when competition ...

Ways to spread your Salon Spa Brand Message

04.21.2011 · Posted in Uncategorized

In my last blog I talked about using Salon Spa Branding to make your beauty business stand out from the competition. Now I would like to the Key Points to Spreading your Salon Spa Brand Message. Create a Salon or Spa Marketing Budget and use the allowable budget wisely Don’t scatter advertise – if your ...

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