Salon Spa Business Information for Salons and Spas

Posts Tagged ‘Salon Marketing’

The Salon Marketing Plan

03.17.2017 · Posted in Articles

 In my last blog we discussed the Business Plan … now comes the gutsy part covering marketing and promotions, selling strategies, pricing and results. The ‘link’ between your marketing plan and the resulting business plan is vital. Marketing attracts and retains the customers and ultimately ‘drives’ the performance of the business. You can use the ‘five ...

Your Own Salon

03.17.2017 · Posted in Articles

The dream of almost every graduating aesthetician is to one day open their own salon. If after working in the industry for several years and gaining valuable experience the next logical step for you is to start your own salon. Or if you are new to salon ownership then this article may provide the information ...

The Salon Physical Fitness Check-up

01.04.2017 · Posted in Articles

This is the first step I take when I start coaching my salon and spa business owner clients. The Salon Physical Fitness Check-up is the Needs Analysis I do to identify any weakness in the businesses structure, it reviews the current quality of policies, procedures and systems while providing the best solution templates to correct ...

The Business Physical Fitness Check-up

11.02.2016 · Posted in Articles

This is the first step I take when I start coaching my salon and spa business owner clients. The Business Physical Fitness Check-up is the Needs Analysis I do to identify any weakness in the businesses structure, it reviews the current quality of policies, procedures and systems while providing the best solution templates to correct ...

How To Consistently Hit Retail $ales Targets

09.07.2016 · Posted in Uncategorized

If hitting and even exceeding retail targets is something you can only dream about then you must read this article. Skin care & cosmetic sales are a multi-billion industry so it would be a real shame if your business was not getting its fair share.   That having been said we have to face the ...

Workshop + Wisdom: Cracking the Code of Beauty Business Success

08.26.2016 · Posted in Articles

Think more profits, more clients and more ways to stand out from the crowd in 2016. Beauty business guru Caroline Nelson will be empowering salon, spa and clinic owners around the country in 2016 with a series of educational seminars, presented in conjunction with The Global Beauty Group.  Attendees will learn the key to surviving ...

“Select Slowly and Hire Carefully”

06.20.2016 · Posted in Articles

Make a list of what you are looking for in a person, not only on a professional basis, but also in terms of their ‘people skills’ and willingness to teamwork. When interviewing employees make sure you establish clear guidelines as to what the behaviour expectations are for your establishment. In addition explain fully what your ...

Mistake I Have Seen

06.03.2016 · Posted in Articles

   Apart from just choosing the wrong location for some of the reasons mentioned in the above be weary of buying a failed business or leasing the premises of a failed salon. Many newbies to business can’t afford to buy an established and profitable going concern, so when they see a bargain basement priced salon or ...

Workshop + Wisdom: Cracking the Code of Beauty Business Success

02.06.2016 · Posted in Articles

Beauty business guru Caroline Nelson will be empowering salon, spa and clinic owners around the country in 2016 with a series of educational seminars, presented in conjunction with The Global Beauty Group.  Attendees will learn the key to surviving and thriving in the increasingly competitive beauty and aesthetics industry. As Director of Nelson Beauty Management, ...

The “No-Show” “Late-Show” “Last Minute Cancellation’ Question.

10.18.2015 · Posted in Articles

   The cost of last minute cancellations, latecomers, and worst still no shows has an enormous impact on profits in the aesthetic industry. But it can also have a cost on our staffs self-worth, because let’s face it no one likes to be stood up or kept waiting. If our professionals are there with their ...

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