Salon Spa Business Information for Salons and Spas

Posts Tagged ‘Salon Spa Marketing’

The Salon Marketing Plan

03.17.2017 · Posted in Articles

 In my last blog we discussed the Business Plan … now comes the gutsy part covering marketing and promotions, selling strategies, pricing and results. The ‘link’ between your marketing plan and the resulting business plan is vital. Marketing attracts and retains the customers and ultimately ‘drives’ the performance of the business. You can use the ‘five ...

The Entrepreneurial Salon Owner

03.09.2017 · Posted in Articles

These are the steps I encourage my clients to implement if they want to build an efficient, effective, productive, and profitable aesthetic business in the entrepreneurial method: Plan everything and start by conducting a SWOT analysis (strengths, weaknesses, opportunities, and threats) researching and compiling data then create the action steps or blue-print on how to ...

The Aesthetic Industry is Big on “Passion” but Low on Productivity

02.06.2017 · Posted in Articles

The aesthetic industry is big on “passion” but more often than not both management and staff direct this commitment to care and nurturing clients forgetting the business also needs this same level of commitment and care if it’s to prosper. Therefore if you and your team are too caught up with the ‘touchy feely’ stuff ...

6 Way to Increase Revenue

01.07.2016 · Posted in Articles

 Increase service pricing and regularly review your pricing program. Consider how long it’s been since the last price increase – are you charging enough to make a good profit – and could your market pay more? Clients will pay more if they receive added value so when designing a new service menu make sure you ...

Make it Easy to Buy

11.19.2014 · Posted in Articles

  There is still money out there in wallets and purses just waiting to be spent. However in a fast moving world people want choice and easy of purchase. This means you need to provide treatment options because “one doesn’t necessarily fit all” however it doesn’t mean the 10 page service menu option but personalized ...

The Marketing Mix – and how it affects your business

07.07.2014 · Posted in Articles

The success of any beauty business depends on a correct and balanced marketing mix. Because no matter how good our services or products are unless we communicate their benefits clearly to the target market there will be no sale. Therefore every action you and your team take must ensure your brand promise is clear and ...

Create a Christmas Gift Selection Centre

11.15.2013 · Posted in Articles

Many salon spa owners only stock their skin care ranges gift packs but remember you can create your own unique gift boxes and baskets by filling them with beauty related items i.e. Spa music CD’s; aromatherapy oils; candles; hand and body lotion. And if you go to the discount store you can find many other ...

Enticing New Customers into your Business

05.29.2013 · Posted in Articles

Regardless of how big or small your salon, spa or clinic is or even where your business is located, you will need to be constantly attracting new customers through your door – but first you have to make sure they can find your door. Do you have enough signage to direct customers to your business ...

The Right Salon Spa Marketing Mix – and how it affects your business

03.20.2013 · Posted in Articles

The Success of any beauty business depends on a correct and balanced marketing mix. Because no matter how good our services or products are unless we communicate their benefits clearly to the target market there will be no sale. Therefore every action you and your team take must ensure your brand promise is clear and ...

Who is today’s Spa Goer?

02.28.2013 · Posted in Articles

Understanding today’s spa goer in an ever changing world can be difficult however a good place to start is finding out as much as you can about your target customer. And remember it may not currently be “the ladies who lunch” but instead the professional female or male. Understanding their needs will enable you to ...

Bear