Salon Spa Business Information for Salons and Spas

Posts Tagged ‘Salon Spa Sales & Profits’

The Business Physical Fitness Check-up

11.07.2017 · Posted in Articles

The Physical Fitness Check-up – Answering the following questions will give you insight into your businesses current fitness and health and what steps might be necessary for improvement:   What is your businesses niche or Unique Selling Proposition what does your business offer customers or potential customers that sets it apart from competitors in your ...

Service Menu Audit

10.26.2017 · Posted in Articles

Creating a profit building service menu is not something you can keep putting off, at least not if your wanting to have a healthy bottom-line. Overly large service menus are inherently unprofitable. When doing a audit on the service menu there are a few key elements to observe. First go through and list your top ...

How To Consistently Hit Retail Targets

05.02.2017 · Posted in Articles

If hitting and even exceeding retail targets is something you can only dream about then you must read this article. Skin care & cosmetic sales are a multi-billion industry so it would be a real shame if your business was not getting its fair share. That having been said we have to face the reality ...

The Salon Marketing Plan

03.17.2017 · Posted in Articles

 In my last blog we discussed the Business Plan … now comes the gutsy part covering marketing and promotions, selling strategies, pricing and results. The ‘link’ between your marketing plan and the resulting business plan is vital. Marketing attracts and retains the customers and ultimately ‘drives’ the performance of the business. You can use the ‘five ...

The Aesthetic Industry is Big on “Passion” but Low on Productivity

02.06.2017 · Posted in Articles

The aesthetic industry is big on “passion” but more often than not both management and staff direct this commitment to care and nurturing clients forgetting the business also needs this same level of commitment and care if it’s to prosper. Therefore if you and your team are too caught up with the ‘touchy feely’ stuff ...

To Up-Tec or Not.

01.14.2017 · Posted in Articles

Today’s consumer is very techno savvy and they expect the salon or spa of their choice to have the best and the latest available. This means that you need to keep abreast if not ahead of what is current. If you don’t then unfortunately you will find many will seek the services elsewhere. Embracing technology ...

Developing a Sales Mentality

12.15.2016 · Posted in Articles

Every employee needs to develop a “sales mentality” this will be a key ingredient in healthy growth and bottom-line profits. Helping them develop this “sales mentality” will largely be up to you the business owner, because unfortunately most employees will not have been encouraged or even exposed to this concept during collage or previous positions.  ...

The Business Physical Fitness Check-up

11.02.2016 · Posted in Articles

This is the first step I take when I start coaching my salon and spa business owner clients. The Business Physical Fitness Check-up is the Needs Analysis I do to identify any weakness in the businesses structure, it reviews the current quality of policies, procedures and systems while providing the best solution templates to correct ...

The 5 Keys to Increased Return & Retention Rate

10.11.2016 · Posted in Articles

  Lifting your return and retention rates takes hard work and dedication but it will deliver outstanding revenue results. So get cracking fix any problems and keep focused on day-to-day operations so no more potential clients are lost. Be critically aware of the CAC (cost of customer acquisition) – make your marketing investment pay its ...

Morning Pep-Talk Benefits on Sales

09.26.2016 · Posted in Articles

If you want to achieve high sales levels then you need to ‘drive’ them every day. Investing in daily 10 or 15 minute focus group sessions will have an enormous benefit for the individual and the business as a whole. They get and keep everyone on track and go a long way to developing the ...

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