Salon Spa Business Information for Salons and Spas

Posts Tagged ‘Skincare and Make-up Retail Sales’

How To Consistently Hit Retail Targets

05.02.2017 · Posted in Articles

If hitting and even exceeding retail targets is something you can only dream about then you must read this article. Skin care & cosmetic sales are a multi-billion industry so it would be a real shame if your business was not getting its fair share. That having been said we have to face the reality ...

The 5 Keys to Increased Return & Retention Rate

02.20.2017 · Posted in Articles

  For an aesthetic business to continue to grow and prosper you need to keep clients engaged, and this includes offering new services, new up-to-date beauty equipment, and products. But you need to keep them in the loop by holding very regular educational events and consult days. While years ago holding one event per year ...

Thinking of Stocking a New Skincare BRAND?

10.04.2016 · Posted in Articles

What should you ask when considering stocking a new skin care brand? Making sure you have the ‘right brand’ is serious business. So assuming your happy with the results the products you offer your clients, but what else do you need to know? Here’s just a few of the questions I would suggest: Mark-up and ...

How To Consistently Hit Retail $ales Targets

09.07.2016 · Posted in Uncategorized

If hitting and even exceeding retail targets is something you can only dream about then you must read this article. Skin care & cosmetic sales are a multi-billion industry so it would be a real shame if your business was not getting its fair share.   That having been said we have to face the ...

Help Clients to make the Right Buying Decision

02.16.2015 · Posted in Articles

  Every single day we get bombarded with zillions of marketing messages. So if we are to get through the clutter and to be able to help our clients make the correct and right decision for their beauty care needs then we should implement “suggestive selling” techniques that will guide them down the path to purchase. ...

Building Your Retail Business

03.18.2014 · Posted in Articles

From my experience I find that most salon owners spend the major part of their efforts and marketing dollars building and promoting the treatment or service side of their business. And forget that a balanced beauty business’s revenue should be part treatment part retail sales. In fact a good balance would be somewhere like 60% ...

“Build a Turbo-charged Salon Spa Sales Team”

03.14.2013 · Posted in Articles

When delivering a retail sales seminar I often refer to building a turbo-charged sales team. Initially this term ‘turbo-charged’ disturbs some salon or spa owners because they confuse it with pushy sales techniques. In fact it could not be further from the truth. What it means in fact is that while meeting all the customer’s ...

Make Your Salon Spa Retail Potential a Reality Today!!

08.31.2012 · Posted in Articles

Have you ever lost retail sales because your employees do not possess the skills to convert customers to your product brands? Have you ever lost retail sales because your employees lack confidence or motivation to make the sale? If you answered “YES” to either or both of these questions then you need help because the ...

Stocking the Spa Products Customers Want

11.23.2011 · Posted in Articles

Along with a highly trained team of spa professional is the necessity of stocking the products today’s more demanding spa customer wants. They no longer want fluff and bubble they want results and they want them now. So to make a sale you need to stock what presses their buttons and fully delivers on the ...

Building a Strong Retail Business

07.08.2011 · Posted in Articles

From my experience I find that most salon owners spend the major part of their efforts and marketing dollars building and promoting the treatment or service side of their business. And forget that a balanced beauty business’s revenue should be part treatment part retail sales. In fact a good balance would be somewhere like 60% ...

Bear