Salon Spa Business Information for Salons and Spas

Posts Tagged ‘Skincare Product Knowledge’

How To Consistently Hit Retail Targets

05.02.2017 · Posted in Articles

If hitting and even exceeding retail targets is something you can only dream about then you must read this article. Skin care & cosmetic sales are a multi-billion industry so it would be a real shame if your business was not getting its fair share. That having been said we have to face the reality ...

Thinking of Stocking a New Skincare BRAND?

10.04.2016 · Posted in Articles

What should you ask when considering stocking a new skin care brand? Making sure you have the ‘right brand’ is serious business. So assuming your happy with the results the products you offer your clients, but what else do you need to know? Here’s just a few of the questions I would suggest: Mark-up and ...

Morning Pep-Talk Benefits on Sales

09.26.2016 · Posted in Articles

If you want to achieve high sales levels then you need to ‘drive’ them every day. Investing in daily 10 or 15 minute focus group sessions will have an enormous benefit for the individual and the business as a whole. They get and keep everyone on track and go a long way to developing the ...

How To Consistently Hit Retail $ales Targets

09.07.2016 · Posted in Uncategorized

If hitting and even exceeding retail targets is something you can only dream about then you must read this article. Skin care & cosmetic sales are a multi-billion industry so it would be a real shame if your business was not getting its fair share.   That having been said we have to face the ...

Help Clients to make the Right Buying Decision

02.16.2015 · Posted in Articles

  Every single day we get bombarded with zillions of marketing messages. So if we are to get through the clutter and to be able to help our clients make the correct and right decision for their beauty care needs then we should implement “suggestive selling” techniques that will guide them down the path to purchase. ...

Building Your Retail Business

03.18.2014 · Posted in Articles

From my experience I find that most salon owners spend the major part of their efforts and marketing dollars building and promoting the treatment or service side of their business. And forget that a balanced beauty business’s revenue should be part treatment part retail sales. In fact a good balance would be somewhere like 60% ...

Reaching Sales Goals

04.09.2013 · Posted in Articles

If you want your business to grow and reach targets then you need 100% support from your entire team. And if for any reason this isn’t happening then you need to turn things around quickly. This might mean retraining some employees or letting the ones who are not willing or prepared to either learn or ...

Stocking the Spa Products Customers Want

11.23.2011 · Posted in Articles

Along with a highly trained team of spa professional is the necessity of stocking the products today’s more demanding spa customer wants. They no longer want fluff and bubble they want results and they want them now. So to make a sale you need to stock what presses their buttons and fully delivers on the ...

Building a Strong Retail Business

07.08.2011 · Posted in Articles

From my experience I find that most salon owners spend the major part of their efforts and marketing dollars building and promoting the treatment or service side of their business. And forget that a balanced beauty business’s revenue should be part treatment part retail sales. In fact a good balance would be somewhere like 60% ...

Your Salon Staff must become Skincare Ambassadors

06.16.2011 · Posted in Articles

For salon staff to successfully retail skincare products they must have a strong belief in the products they recommend. They must be excited by the results the products offer and enthusiastic about the opportunity of improving their customers skin 24/7 and not just during salon visits. For this to happen they need to know the ...

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