Salon Spa Business Information for Salons and Spas

Posts Tagged ‘Spa Profits’

Identify Your A-Lister’s

10.03.2017 · Posted in Articles

With the computer systems almost universal used in the beauty industry it shouldn’t be too hard to identify a-lister’s. But remember their value to your business won’t only be about the money they spend. Their true value will be in their consistency in rescheduling appointments, willingness to up-grade to higher value services, buy across product ...

It’s Not Easy Being a Good Leader

09.19.2017 · Posted in Articles

 Let’s be brutally honest it’s not easy being a leader. And contrary to popular belief great leaders aren’t born, instead they are shaped over time by discipline, hard work and a commitment to improvement. A leader will muck in and get their hands dirty, but will also know when to step back, delegate, and allow ...

The Salon Marketing Plan

03.17.2017 · Posted in Articles

 In my last blog we discussed the Business Plan … now comes the gutsy part covering marketing and promotions, selling strategies, pricing and results. The ‘link’ between your marketing plan and the resulting business plan is vital. Marketing attracts and retains the customers and ultimately ‘drives’ the performance of the business. You can use the ‘five ...

The Aesthetic Industry is Big on “Passion” but Low on Productivity

02.06.2017 · Posted in Articles

The aesthetic industry is big on “passion” but more often than not both management and staff direct this commitment to care and nurturing clients forgetting the business also needs this same level of commitment and care if it’s to prosper. Therefore if you and your team are too caught up with the ‘touchy feely’ stuff ...

Qualities or Character Traits of a Valuable Beauty Industry Employee

12.05.2016 · Posted in Articles

It is true that finding valuable employees can be difficult but if your business is to grow and it needs additional hands then you will need new hire’s at some point. Where it becomes difficult can be introducing someone new into the mix of an existing happy productive team. You need to get the staff ...

Retaining Quality Employees

04.07.2016 · Posted in Articles

Recruiting, inducting, and training the right person for a job is both costly and time consuming so you want to get value out of the process retaining employees for the long term. By sharing the Vision, Mission Statement and Unique Business Culture of the business you will have engaged the employee in the ‘Big Picture”. ...

Designing Profit Building Strategies for your Business

11.30.2015 · Posted in Articles

  If you want to start lifting sales then you must make a strong commitment that this is now part of your profit building strategic plan. Once you decide that this is the way forward for the business do not be influenced by employee negativity. After all this is your business you have made the investment ...

Increase Profits by Effective Communication

03.04.2015 · Posted in Articles

 Having open and honest communications with employees is the first part, and this takes time to develop. It should start at the time of first interview of the potential new employee. By being totally up-front with what you require this sets in place the professional standard by which the relationship should move forward. Provide a ...

Help Clients to make the Right Buying Decision

02.16.2015 · Posted in Articles

  Every single day we get bombarded with zillions of marketing messages. So if we are to get through the clutter and to be able to help our clients make the correct and right decision for their beauty care needs then we should implement “suggestive selling” techniques that will guide them down the path to purchase. ...

The Star Employer

01.05.2015 · Posted in Articles

Yes its true it does take two to tango. And it starts with the business owner wanting to be the best leader they can be. Great bosses have many qualities that set them apart and make them a pleasure to work with and for. But above all they value good team dynamics so for that ...

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