Salon Spa Business Information for Salons and Spas

Posts Tagged ‘Spa Promotions’

Identify Your A-Lister’s

10.03.2017 · Posted in Articles

With the computer systems almost universal used in the beauty industry it shouldn’t be too hard to identify a-lister’s. But remember their value to your business won’t only be about the money they spend. Their true value will be in their consistency in rescheduling appointments, willingness to up-grade to higher value services, buy across product ...

The Salon Marketing Plan

03.17.2017 · Posted in Articles

 In my last blog we discussed the Business Plan … now comes the gutsy part covering marketing and promotions, selling strategies, pricing and results. The ‘link’ between your marketing plan and the resulting business plan is vital. Marketing attracts and retains the customers and ultimately ‘drives’ the performance of the business. You can use the ‘five ...

The Aesthetic Industry is Big on “Passion” but Low on Productivity

02.06.2017 · Posted in Articles

The aesthetic industry is big on “passion” but more often than not both management and staff direct this commitment to care and nurturing clients forgetting the business also needs this same level of commitment and care if it’s to prosper. Therefore if you and your team are too caught up with the ‘touchy feely’ stuff ...

Increase Profits by Effective Communication

03.04.2015 · Posted in Articles

 Having open and honest communications with employees is the first part, and this takes time to develop. It should start at the time of first interview of the potential new employee. By being totally up-front with what you require this sets in place the professional standard by which the relationship should move forward. Provide a ...

Marketing Objectives

08.21.2014 · Posted in Articles

The Four Marketing Objectives:  Selling existing services and products to existing customers (market penetration) and also (market retention) This is selling existing services and products to existing customers. With market penetration your team (the ones I mentioned who need to be highly trained public relations experts who know everything about every treatment and retail product ...

The Latest Coupon Mania promotes “Hit and Run” Customers – avoid them like the plague

01.22.2014 · Posted in Articles

We’ve had Groupon and any number of daily deal companies tell us that they would help us build more profit. In the vast majority of the case sadly this did not happen. In fact many businesses had serious losses to the extent that some simply had to close their doors and go out of business. ...

Targeted Promotions – push customers “Hot Buttons”

05.22.2013 · Posted in Articles

One of the best ways a business can generate more income is to keep customers excited and eager to rebook at the end of each appointment. This is done in a number of ways from staying current with new treatments and technology and by regularly introducing new services to satisfy ever expanding consumer needs. Another ...

The Right Salon Spa Marketing Mix – and how it affects your business

03.20.2013 · Posted in Articles

The Success of any beauty business depends on a correct and balanced marketing mix. Because no matter how good our services or products are unless we communicate their benefits clearly to the target market there will be no sale. Therefore every action you and your team take must ensure your brand promise is clear and ...

Who is today’s Spa Goer?

02.28.2013 · Posted in Articles

Understanding today’s spa goer in an ever changing world can be difficult however a good place to start is finding out as much as you can about your target customer. And remember it may not currently be “the ladies who lunch” but instead the professional female or male. Understanding their needs will enable you to ...

Christmas Tis the Season to Get Salon Spa Cash Registers Ringing!!

11.07.2012 · Posted in Articles

Christmas is a busy time of year and, despite the fun and festivities, brings many challenges to business owners. And if you want to get the highest profit from this bumper marketing season start planning now. Get in the mood early by creating a festive atmosphere deck out your window display design exciting promotions that ...

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